Content Hacks

What Makes Great Content

You’ve heard it before: Content is king! And it’s true. If you want to run any kind of online
business, you’re going to need content. Not only that, you’re going to need GREAT content! And some AWESOME Content Hacks!

But what makes great content?

Great content is content that appeals not only to Google, but to PEOPLE!

Great content is:

  • Grammatically correct
  • Free from spelling and punctuation errors
  • Well-researched and factually accurate
  • Interesting to read
  • Useful
  • Ideally entertaining in some way
  • Written with both Google AND PEOPLE in mind

These days, it is much easier to get traffic from sources OTHER than Google, so you should make it a priority to write content that readers will enjoy and want to share.

Written articles should be at least 1,000 words, generally, to appeal to Google, but you should make sure they are all enjoyable to read AND useful to readers.

This is what will get you the most traffic in the end, because that is what will get you lots of social shares.
And ultimately, social shares will get you more traffic than Google in most cases, AND those shares will help boost you in Google, too.

Now that we’ve discussed what makes quality content, it’s time to start talking about some ways to make the process of creating content a little easier.

There’s no sense spending hours and hours on a single article every time when you can spend just a few
minutes and have content that is more likely to be shared than traditional written content!

But first we’re going to look at how to create that content while also appealing to Google, which will get you
additional traffic in the long run.

What Google Wants From Content

Google is pretty freaking picky these days about what it ranks well. It’s no longer possible to create a 5-page
website with 150-words articles and rank on the first page unless you’re in such an obscure niche that you have nearly zero competition.

These days, Google wants to see:

  • Content that is relevant to the site’s overall theme
  • Longer content, at least 1,000 words, and longer is better
  • Content with images and videos included
  • A low bounce rate

These are the top ranking factors when it comes directly to content. There are others, of course, such as back links and social signals, but when it comes to content, these are the most important.

Most content should be relevant to the site’s overall theme. If your site is about pets, you shouldn’t post articles about gardening unless it somehow relates to pets (such as a list of vegetables in a garden that could make your dog sick).

Content should be at least 1,000 words, on average. In fact, according to an analysis performed by SEMRush, the average content on page one of Google was 1,890 words.

As you can tell from these results, the days of short articles easily ranking on page one are over. It’s all about length. But there are exceptions to this, which we will discuss later.

Additionally, content should contain other forms of media. It’s not enough to post long articles. Those articles should also contain pictures and videos, when appropriate.

Studies have found that content with at least one image ranked better than content with no images.

Bounce rate relates to the number of people who visit your page and leave without viewing any other content on your site.

If a large number of people leave your site without viewing any other content, it’s an indicator that your content is not up to par, and Google does look at this as a ranking factor.

For this reason, it is critical that all of your content be the best it can be. It must be interesting, it must be useful, and it must encourage people to view more of the content on your website.

How To Save Time When Writing

Ok so let’s get into the good stuff! Writing as always been quite time consuming, but now that Google is expecting to see longer content, it can take much longer than ever before.

Fortunately, there are some ways to speed up your writing so you can get more done in a shorter timeframe.

Let’s take a look at some of the ways you can write all types of content faster.

1. Gather Research First

For most people, research is the most time consuming element of the writing process.

If you wait to research each element of your writing until you’re ready to write that part, you will waste a lot of valuable time. Instead, figure out what you want to write before you begin (see the next section on outlining) and gather all of the research you need before you write a single word.

This will save you more time than you could imagine.

2. Create An Outline

A lot of writing time is spent figuring out what to write next. If you create an outline of all the things you want to say before you get started, you won’t have to stop writing to think about what you should write next.

Not only that, but your content will make more sense, because you’ll figure out the flow of things before you start.

If you just fly by the seat of your pants as you write, you’re likely to write things out of order and they won’t
make as much sense to your readers.

3. Use Templates

If you’re writing a lot of content on a similar subject, you can use templates to help you. Templates are basically just general formats you can use over and over.

For example, let’s say you’re writing articles about gardening, and you want to write a bunch of them quickly.

You could create a basic template like this:

  • Vegetable name and description
  • Common culinary uses
  • Length of time required to maturation
  • Type of soil needed
  • Amount of sun required
  • When and how to plan
  • Basic ongoing care instructions
  • When to harvest

All you have to do is fill in this basic template for each type of vegetable you want to write an article about, and you’ll have a whole bunch of articles in no time!

But what if you don’t want to do so much actual writing?

There are ways to create great content without writing so much, or at least without so much research and preparation.

But we’ll go over that in my next article on Monday, we’re going to take a look at a special type of
article you can create that will help you save a TON of time, while still creating content that Google AND your visitors will love!

Until then

Fred

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